Concept Planning and Market Research



The resort project is first conceptualized in a general way, with ideas contributed by either developers, property owners, investors, hotel management companies, public or quasi public agencies, or special interest groups One, two, or three of these parties may propose the need for a resort project, frequently specifying the site, type, size, preferred operator, and physical characteristics of the proposed resort.



The purpose of a feasibility analysis or study is to determine
whether the preliminary master plan can be justified in economic terms, and whether it will comply with social, environmental, political, and legal constraints. Besides conventional debt—financing sources and preferred by equity sources, both of which will be needed to carry the resort through the later development stages to completion. It also serves as a blueprint for a more detailed marketing plan later on.



Some of the key steps to do a Feasibility Study are

DESK RESEARCH

Our designated consultant will gather detailed statistics on local/regional market performance, plus any relevant studies on future developments and expansion of the market.

SITE VISIT AND FIELD RESEARCH

To facilitate an analysis of the macro operating environment, an Eease Hospitality consultant will visit the site and relevant competitors, identifying any gaps in the market upon which the proposed development can capitalize.

IDENTIFICATION OF USPs

Following a professional assessment of the current market conditions, the unique selling points likely to foster a commercially successful operation will be identified, and a SWOT analysis undertaken.

REPORT

Based upon criteria which include local and overseas demand; business and leisure market segments; meetings and event potential; a report will be drawn up highlighting key opportunities and recommended positioning.